Privacy Policy

1. Introduction

PSGL Technology Solutions Private Limited (“we”, “our”, or “us”), the company behind SwamiSeva, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform at swamiseva.in (the “Platform”). By using SwamiSeva, you consent to the practices described in this policy. If you do not agree, please discontinue use of the Platform.

2. Information We Collect

We may collect the following types of information:

• Personal & Spiritual Details: Full name, mobile number, and email address; gotra, nakshatra (birth star), rashi (zodiac sign), date of birth, time of birth, place of birth, gender, the life concerns you select (such as marriage, career, health, or education), and other details you provide to enable accurate seva performance and personalised spiritual guidance according to Vedic tradition; names and spiritual details of family members you add to a booking; and a profile photo if you choose to upload one.
• AI Spiritual Guide conversations: The messages you send to, and replies you receive from, our AI Spiritual Guide, along with the Rashi (zodiac sign) you provide for personalised guidance. These are stored to maintain your conversation history and improve the guidance we provide. You may use the Guide without an account; in that case your conversation and Rashi are stored against a random identifier kept in a cookie on your device, and are linked to your account (and thereafter governed by your account settings) if and when you sign in.
• Device, Location & Usage: Approximate location (if you grant permission) to match you with nearby priests or region-specific sevas; push notification tokens and device identifiers for booking reminders and live-stream alerts; browser type, device type, screen resolution, IP address, approximate geographic location, pages visited, session duration, referral source, and on-page interactions (such as clicks and scrolling, via heatmaps and session recordings) collected automatically when you use the Platform.
• Payment & Transactions: Payments are processed securely by Razorpay; we do not store your full card or bank account details on our servers. We retain records of bookings made, amounts paid, and seva dates for legal and accounting compliance.
• Communications: Messages and queries submitted to our support team via email, chat, or any other channel.

3. How We Use Your Information

We use your information to:

• Process, confirm, and manage your seva bookings.
• Enable accurate ritual performance: your name, gotra, nakshatra, rashi, and date of birth are shared with the priest to perform the seva correctly according to Vedic tradition.
• Send booking confirmations, seva schedules, live-stream links, and reminders via SMS, email, WhatsApp, or push notifications.
• Personalise your experience: surface sevas, homams, and pujas relevant to your spiritual calendar, birth details, or past bookings.
• Provide our AI Spiritual Guide: generate personalised spiritual and horoscope (rashi-based) guidance, answer your questions about the Platform, and recommend relevant sevas based on your birth details and stated life concerns. We also use the random cookie identifier described above to maintain your conversation and apply fair-use limits when you use the Guide without signing in.
• Match you with priests based on your preferred language, location, or the specific tradition of the seva requested.
• Facilitate secure payment processing through Razorpay.
• Improve the Platform, diagnose technical issues, and conduct internal analytics to understand how the Platform is used.
• Comply with applicable legal obligations under Indian law, including the Information Technology Act, 2000, and its rules.
• Communicate service updates, new features, or promotional offers (you may opt out of marketing communications at any time, see Section 10).

4. Sharing Your Information

We do not sell or rent your personal information to third parties. We may share your data only in the following circumstances:

• Razorpay: For secure payment processing, governed by Razorpay’s Privacy Policy.
• Priests / Seva providers: Your name, gotra, nakshatra, rashi, and date of birth (where provided) are shared with the priest performing your seva solely to enable the ritual.
• Google (Gemini AI): When you use our AI Spiritual Guide, the content of your messages and relevant profile details (such as your rashi and life concerns) are sent to Google’s Gemini AI service to generate a response. Google processes this content as our AI provider, governed by Google’s Privacy Policy.
• Microsoft (Clarity): We use Microsoft Clarity to understand how visitors use the Platform, including pages visited, approximate location, device type, screen resolution, and on-page interactions, via aggregate analytics, heatmaps, and session recordings. Microsoft processes this data as our analytics provider, governed by Microsoft’s Privacy Statement.
• Cloud infrastructure & communications providers: We use third-party services for hosting (AWS) and communications. These providers process data on our behalf under strict confidentiality obligations.
• Law enforcement: When required by applicable law, court order, or a competent governmental authority.
• Business transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred to the successor entity, subject to the same privacy protections.

5. Data Retention

We retain your personal data for as long as your account is active or as needed to provide our services. Specific retention periods:

• Account data: Retained until you request deletion of your account.
• Booking & transaction records: Retained for a minimum of 7 years to comply with Indian accounting and GST regulations.
• Support communications: Retained for up to 3 years.
• Usage & analytics data: Typically retained for up to 13 months.

Upon account deletion, we will anonymise or delete your personal data within 30 days, except where retention is required by law.

6. Data Security

We implement industry-standard security measures including HTTPS/TLS encryption in transit, encryption at rest for sensitive fields, access controls, and secure cloud hosting infrastructure. While we take reasonable precautions, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security of your data. In the event of a data breach that is likely to result in a risk to your rights, we will notify you as required by applicable law.

7. Cookies & Tracking Technologies

We use the following types of cookies and similar technologies:

• Essential cookies: Required for you to sign in and use core Platform features. Cannot be disabled. This includes a random identifier that lets you use the AI Spiritual Guide without an account by keeping your conversation together on your device.
• Analytics cookies: Set by Microsoft Clarity to help us understand how users navigate the Platform so we can improve it (e.g., page view counts, session duration, device and location information, and on-page interactions captured via heatmaps and session recordings).
• Preference cookies: Remember your language, region, or other settings between visits.

You can disable non-essential cookies in your browser settings at any time. Note that disabling cookies may affect certain Platform features such as staying signed in.

8. Third-Party Links & Services

Our Platform may contain links to third-party websites or services, such as temple websites, YouTube live-stream channels, or Razorpay’s payment page. We are not responsible for the privacy practices or content of those external sites. We encourage you to review the privacy policies of any third-party services you visit. Third-party services integrated into our Platform include:

• Razorpay: Payment processing. Razorpay Privacy Policy
• AWS: Cloud hosting and data storage.
• Microsoft (Clarity): Website analytics, heatmaps, and session recordings. Microsoft Privacy Statement
• Google (Gemini AI): Powers our AI Spiritual Guide; processes the content of your guide conversations. Google Privacy Policy
• SMS / WhatsApp providers: Transactional messaging for booking notifications.

9. Children’s Privacy

SwamiSeva is intended for users who are 18 years of age or older. We do not knowingly collect personal data from children under 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at support@swamiseva.com and we will take steps to delete such information promptly. Family members may be added to a booking by the adult account holder on their behalf.

10. Marketing Communications

With your consent, or as otherwise permitted by applicable law, we may send you promotional messages about new sevas, festive offers, or Platform updates via email, SMS, or WhatsApp. You may opt out of marketing communications at any time by:

• Clicking the unsubscribe link in any promotional email.
• Replying STOP to any promotional SMS.
• Writing to us at support@swamiseva.com.

Opting out of marketing does not affect transactional messages (booking confirmations, payment receipts, seva reminders), which will continue to be sent as they are necessary to provide the service.

11. Your Rights

Under applicable Indian law, you have the following rights regarding your personal data:

• Right to access: Request a copy of the personal data we hold about you.
• Right to correction: Request that we correct inaccurate or incomplete data.
• Right to deletion: Request deletion of your personal data, subject to legal retention requirements (e.g., GST records).
• Right to object: Object to the processing of your data for direct marketing or profiling purposes.
• Right to data portability: Request your data in a structured, commonly used, machine-readable format.
• Right to withdraw consent: Where processing is based on your consent, withdraw it at any time without affecting prior processing.

To exercise any of these rights, write to us at support@swamiseva.com. We will acknowledge your request within 72 hours and respond fully within 30 days.

12. Grievance Officer

In accordance with the Information Technology Act, 2000 and the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, the details of our Grievance Officer are:

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our data practices, the Platform, or applicable law. Material changes will be notified via email or a prominent notice on the Platform at least 7 days before they take effect. The “Last updated” date at the top of this page will always reflect the most recent revision. Continued use of SwamiSeva after any such changes constitutes your acceptance of the revised policy.

14. Contact Us

For any questions or concerns about this Privacy Policy, or to exercise your data rights, please contact us at support@swamiseva.com. We are committed to working with you to resolve any concerns promptly.